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| Architosh News Reports | |
| Architosh Staff ([email protected]) |
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Apple's new iMac likely candidate for nVidia chip
With the recent announcement by Nvidia that they will be supporting the Macintosh platform with the new GeForce2 MX chipset there has been considerable speculation about when a graphics card maker will be supplying this chipset for the Mac market and who they may be. Nvidia did not announce a card maker or a deal with Apple. Some have speculated that the rumored new iMacs may possibly use the new nVidia GeForce2 MX chipset. Others are hopeful that Nvidia has a card manufacturer agreement in place and will make an announcment at this month's Macworld Expo. According to a MacCentral article, "Nvidia made no comment about which manufacturing partner—if any—the company is working with..." . Add-In Graphics Board Market and the iMac This particular announcement just prior to a major Mac show sounds a bit secretive. The effect is a very large boost of support for the Mac platform and a suggestion of confidence in Nvidia as the highly successful company plans to role out with larger chip deployment plans across other markets and platforms. It may also suggest that the company has a planned agreement with Apple which they are not obliged to share with us yet. That would clearly be left to Steve Jobs' Keynote at Macworld Expo. The chances that Nvidia's GeForce2 MX chip set gets integrated into the new iMacs' motherboards is actually higher than one may think. The iMac is a low-end consumer PC product, a market segment where Add-in Graphics Boards (AIBs) will be decreasing sharply over the next few years, as more an more graphics processing units (GPUs) get integrated into personal computers rather than added to AIBs. According to Jon Peddie Associates (JPA), a leading market research firm covering the digital media technology segments, graphics controllers integrated into core logic in 2000 and beyond will increase dramatically. By 2004, Add-in graphics boards for basic personal computers will decline to zero. Apple's typical trend-setting personality aside, it just makes sense that the iMac and iBook line of Apple computers utilize integrated graphics logic in their designs going forward. Whether or not the current unified motherboard architecture could support this transformation in a new iMac is unclear.
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