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Advertising Options  

Architosh provides a number of advertising and promotional options for ISV's, hardware firms, AEC firms, schools, organizations, publications and others interested in reaching the Macintosh CAD/CAM/3D and AEC communities.

You can advertise independently of any sponsorship agreements you have with Architosh or join one of our sponsorship programs to get the benefit of enhanced product awareness and discounted ad rates on Architosh.

Advertisement Information

About the Architosh Web Site

Demographics - Since its introduction in February 1999, Architosh has become a prominent member of the Macintosh online news and information community—serving the vertical markets of architecture, engineering and related construction professionals, in addition to general Macintosh CAD and 3D markets. We have aggressively focused on architects on the Macintosh and have an Architosh Members listing of firms.

Stats. Based on an Architosh survey run in 1999, it is estimated that half of our readers are in the AEC market and predominantly consist of CAD managers, IT professionals and firm owners—generally 'those that recommend' and 'final decision makers'. Based on our email, which runs in the thousands per year, other site readers consist of 3D and CAD specialist across an array of disciplines, scientist and engineers, and technical graphic professionals.

Based on our survey, over 75 percent of all survey participants are principals or firm owners, regardless of firm/discipline type.

Direction. Architosh 2 will broaden its focus to include industrial design and 3D professionals in the film and gaming markets. According to industry analysts these markets are set to triple in size by 2003 (see our Business Case) and they overlap AEC/CAD with similar tools (like FormZ, etc.)

Site Growth Rate - Architosh has grown dramatically each quarter since its introduction in February 1999. In the first half of 2000 Architosh has doubled its page impressions, and has tripled its readership since the year-ago quarter. We are projecting 300% - 500% growth in readership over the next twelve months based conservatively on our data.

Stats. Architosh is currently serving over 17,000 unique readers per month in over 70 countries worldwide. According to our stats the majority of our readers are in the United States, Germany, United Kingdom, France and Italy. More than 50% of our readers are outside the US. (see our Business Case)

Site Growth Potential - Architosh is addressing the architecture and related engineering and construction fields. In the United States there are approximately 50,000 - 55,000 registered architects, not including non-registered architect interns, CAD operators and technicians. In US and Canadian schools of architecture there are approximately 30,000+ students in the fields of architecture, interior design and related environmental studies.

Market Share. In the United States Macintosh is used by 11-33% of professional architects, depending on the source for those stats. The AIAs' own online survey was as high as 33%. The Boston/Cambridge, Massachusetts market, the single largest concentration of architects in the US, reflects this figure—according to CAD VAR's serving the region.

Usage Trends. With Apple's dark year's behind them their is ample opportunity to reintroduce the Macintosh advantage in the coming years. In 1996-99, many Mac firms began to go cross-platform as a precautionary strategy; however, since 1998 some Wintel firms have switched to Macintosh.

Since 1998 Macintosh computers have figured prominently in the national AEC System Expo's famous CAD Shoot-out's, pitting architect teams and their favorite software/hardware against each other.

US Stats. In the US Architosh estimates the size of Macintosh-based architects and architecture students to be approximately 17,000 to as high as 28,000 users. (based on 15% pros + 33% students min.)

Worldwide Stats. Worldwide we believe this number is approximately 35,000 to 70,000 users, as a minimum range. In some countries, like Germany, France, UK and Italy, Macintosh is more popular with architects than it is in the US.

These stats are for architecture only and do not include the entire AEC field, related CAD/CAM and other 3D professionals.

Architosh Representation - Links to our site. Architosh daily news stories, reports and editorial are covered by leading Mac news sites on the Web like MacSurfer, Macintosh News Network and the Mac Observer; and periodical coverage by MacWEEK and Rick Ford's MacInTouch.

Apple. Architosh is prominently featured at in various locations and in various Apple sites around the world, including links in Apple Japan. See Macintosh in Architecture. Architosh is prominently listed as the major Macintosh CAD resource on the Web.


Ad Banner Information/Pricing

What we sell - Our Advertising Programs
Architosh currently sells fixed ad banners on almost all of our pages. Ad banners are sold on the industry standard CPM system (cost per 1000 ad banner impressions). Ad space is purchased monthly and corresponds with our stats for accurate reporting of page impressions.
We offer full-size ads, sidebar adds and text-based link advertisements in addition to our corporate sponsorship programs for enhanced product placement in our Digital Practice Guide and other promotions.
Ad Banner Sizes & Prices
Architosh sells banner ads primarily for our gray sidebar page area (see ads at right). We also sell full size 468x60 ads for certain top placement and lower or mid level placements. We are flexible so please state your particular needs and we can try to accommodate them. Accepted banner sizes and ad rates are as follows:

Top Banner Ads (468x60 IAB/CASIE standard)

AT350 Package = $35 per 1 CPM (1000 ad impressions)

MT250 Package = $25 per 1 CPM (1000 ad impressions)

Side Bar Ads (Based on Standard IAB/CASIE sizes)

SA-126 Package = $10 per 1 CPM (size: 120x60)

SA-129 Package = $12 per 1 CPM (size: 120x90)

SA-125X Package = $15 per 1 CPM (size: 125x125)

Text Ads (placed on the main page and news pages)

T-50 Package = $5 per 1 CPM (limited lines of text)

Terms, Process and Payment

Terms and Payment
Architosh keeps the process and terms of agreement real simple. You buy ad space in CPM's within a given package(s). Our agreement form is a standard Letter of Agreement (no fancy contracts!). Basically, if we don't generate the purchased impressions on our site that you anticipated or paid in advance for, then your ad runs an additional month for free. We are growing very rapidly but we are very conservative in our numbers so that our advertisers meet or exceed their expectations.

Ads run in monthly campaigns. This means you decide on a time of year, how long and what package and we estimate the potential page impressions range (CPM levels achievable). We give you an estimated cost for the campaign, you agree, sign the Letter of Agreement, pay 1/2 within ten days of the ad commencement and we bill you for the rest after the ad campaign is over—based on the stats.

You have a net 30 days to pay the remainder bill without penalty or interest. Interest is 2% on balance if not paid within 30 days. We charge a $10 late fee each month until balance is zero ($0.00).

Getting Started

Getting started is simple. We ask you to read our Architosh Business Case, make sure you are familiar with our site's many areas and send us a message with any questions or concerns you may have.

We can also help you develop an ad campaign, plan a branding awareness strategy for Architosh, and recommend other sites and media for supplementing you advertising strategy with us.

Thanks for considering Architosh.

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