- Macintosh Platform Growth
- Since Apple's stunning turnaround in 1998, with the advent of
the iMac and the Power Mac G3, the Macintosh platform has begun
to grow again at a pace above the industry average. According
to Dataquest, the worldwide PC market experienced 15.8% unit growth
in 1998, compared to Apple's unit growth of 17.9%. In the first
fiscal quarter of 2000 (holiday season) Apple shipped a record
1.37 million Macs, a unit volume increase of 46% over the prior
year -- shattering the overall industry average growth of 17%,
as reported by International Data Corporation (IDC).
With Apple's new UNIX-based operating system Mac
OS X, Apple is again poised for rapid growth as it will now
be capable of addressing the advanced UNIX workstation market in
addition to solidifying it dominant market share position in the
design, publishing and
While both new and old Macintosh software development firms continue
to expand their product offerings to this growing market, a significant
growth has taken place over the last year (1999) in the technical
and visualization market, as confidence and enthusiasm for Apple's
new UNIX-based Mac OS X (operating system) nears completion.
In 1999 alone, Apple saw the enthusiastic adoption of the Macintosh
by key 3D and CAD developers. New programs in 2000-2001 for the
Mac CAD/3D market include Gestel's
solidThinking 4, Alias/Wavefront's Maya
3 for OS X, BOA Research's CAD product BOA,
and Nemetschek's VectorWorks ARCHITECT. And there are others.
In addition, as the computer industry is on the verge of enormous
software development across an array of heterogeneous software platforms
and digital devices, 'multi-platform' development
has become a key strategy for gaining new users and increasing market
share. As such Apple attracted record numbers of developers
to its 2000
Worldwide Developers Conference last May.
Business Case for additional information.
market share continues to increase as the company's unit
growth outpaces the industry average.
2000 Fiscal Qtr1, Apple's unit volume increased 46% over
the prior year, well over the industry's average growth
of 17% worldwide, as reported by IDC.