last month first introduced Luminetik
Animation Studio's Dis_Konnected feature built
around the super-heroine Alex. In that
article we learned that Alex was a character built to
respond to the massive billion dollar teen and tween market.
We also learned that Alex was a product of a very special
animation studio, Luminetik, who's Macintosh-oriented
production pipeline is one this publication has discussed
in much detail before.
this special interview article we get to learn a little bit
more about Alex straight from the film's director, Eric Durst.
Durst, who is a Hollywood veteran and two time Academy Award
finalist for Visual Effects, is enthusiastic about Alex and
what she may mean to the young audience she is directed at.
let's get to the heart of the matter. Who is Alex anyway,
and why was she created?
We created Alex for two reasons, to create a new action superhero
character with a modern twist and to explore this new engaging
a real void in the market for a female superhero character
that can connect with her audience. Typically, female superhero
characters in animation are very hard edged two dimensional
personalities. There is no way to penetrate into their soul
or their emotions. Alex is both a very powerful being, with
great strengths, as well as a girl with vulnerabilities and
questions about who she is. This film we are doing will show
a growing living being. It is a human journey, not just an
action film. We see Alex as an actress that we are assisting
in her performance.
tell us about the teen market a bit, just how big is it?
The teenage arena is a $170 billion marketplace that has not
been explored fully with animation. Shrek had such
a huge teen following. We knew the time was ripe for a film
written directly to this audience.
are at a point in time where technologically we can truly
blend between reality and animation. We plan to use these
technological advances to tell the story of Alex. We are also
adding a very hip MTV type soundtrack, video game feel and
all the cool things that teens relate to.
kind of role can we expect to see Alex in?
role will show off her mental and physical abilities, as well
as what she is thinking and feeling. Alex has great human
depth and her role will explore this dimension of her personality.
She is an action figure, as well as an actress with dramatic
and comedic parts.
will also be able to relate to what she is going through because
there is a real human need that is built into Alex.
I'm looking at Alex and thinking a bit about a character like
Lara Croft. They seem a bit similar physically, what are the
differences that you intend to bring to Alex that will separate
and differentiate her from other popular female action heroes?
Croft's character is very hard and one-dimensional, a cartoon
of a real person. Alex fills out the physical look with emotion,
intelligence and moral questions that need to be answered;
she is nothing like Lara Croft.
is much younger, softer, and more expressive with her powers.
She constantly discovers more about herself and develops a
responsibility for her powers. Alex continues to grow emotionally
much like her human counterparts. I guess, as they say, all
brunettes are not the same person...
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