- Architosh Staff ([email protected])
- 16 Apr 2002
Rumor: Apple developing advanced dual-engine graphics card, Nvidia in the picture?
According to sources of ours who have actually seen the unit, Apple has been quietly developing a powerful new graphics card which will finally rectify one of the chief complaints of highend video and 3D pros who say it keeps them off the Macintosh platform, despite the fact that they want to be there.
Why Apple is Doing This
While Mac and PC users both have much to say about Apple's shortcomings in the 3D and special effects worlds, it has been clearly indentified for more than two years now that Apple's two chief performance concerns amount to: one, the lack of 'workstation level' graphics card options and, two, low bandwidth on the motherboard.The G4, itself, is not necessarily complained about. In fact, the G4 architecture has always been cited for its strong floating point performance and AltiVec processing unit.
With this project Apple is apparently serious in making up for lost time and lost marketshare in the Hollywood studio market.
In a special invitation only event (no press allowed) Apple held a 'Studio Summit' back in the early part of this year. Inviting all of the major Hollywood studios and effects houses, Apple made its best business case for Mac OS X and asked for critical feedback.
At this special event Jobs candidly asked the question: what will it take for all of you to move over to Mac OS X? Apple was specifically looking for constructive information from which to make future plans. In a note from sources familiar with the private event, Jobs apparently said Apple was prepared to do whatever was necessary to satisfy the needs of this elite user-base.
Chief 'wants' among the studios is for more powerful hardware. Specifically, they want 'best of breed' graphics performance and options there. They also want a 1U or 2U industry standard, rack-mountable Power Mac for render farm building and servers. And they want only duals and quads -- single processor Macs are not desired except at the portable level.
In-line with Video Industry
The special effects and 3D industry are typical key components of the movie-making business and Jobs' stature (via Pixar) in this market is instrumental. Moreover, Apple's continued thrust into the advanced professional video market indexes the company's larger future plans. In recent months the company's acquisitions began to signal to the media that Jobs & Co. were up to something but our sources say the full extent of this is likely larger than what it appears.
Continued on Page 2.
Apple G5: Smokes Intel Competition
Apple, Autodesk and Mac OS X
ProSwitcher: Joe Esch: SketchUp, Cocoa and Mac OS X
Bill Gates' House Designed on Macintosh?
Macworld Expo San Francisco 2006
MWSF: CAD Industry Puts Positive Spin on Apple-Intel Partnerships and New Mactels - [17
MWSF: VersaCAD and TurboCAD at Macworld - Updated Notes from the Show Floor - [17 Jan]
MWSF: VectorWorks Plays Role in Swiss 'Inventioneering Architecture' Exhibit - [17 Jan]
MWSF: SketchUp Used in Golden Globe Award Nominated Film - [17 Jan]
MWSF: Architosh's Expo Photos 1 - [14 Jan]
MWSF: Architosh's Expo
Photos 2 - [14 Jan]
MWSF: Architosh's Expo
Photos 3 - [14 Jan]
MWSF: Architosh's Expo
Photos 4 - [14 Jan]
MWSF: Architosh's Expo
Photos 5 - [14 Jan]
MWSF: SketchUp News at Macworld Expo - [13 Jan]
MWSF: AEC Software Industry Highlights - [11 Jan]
MWSF: Jobs' Keynote - The Highlights 4 - [11 Jan]
MWSF: Jobs' Keynote -
The Highlights 3 - [11 Jan]
MWSF: Jobs' Keynote -
The Highlights 2 - [10 Jan]
MWSF: Jobs' Keynote - The Highlights - [10 Jan]
Features & News
3d: MAXON announces CINEMA 4D for Intel-based Macs - [7 Feb]
Mac 3d: MAXON announces CINEMA 4D for Intel-based Macs - [30 Jan]
Mac CAD: ArchiCAD meets structural design - [27 Jan]
Mac CAD: Microspot Interiors v.3.6 now shipping - [27 Jan]
AEC News: Adobe announces Acrobat 3D - [23 Jan] Hot!
Adobe talks to Architosh about Acrobat 3D and the Mac - [23 Jan] Hot!
Acrobat 3D: Methods of 3D Data Integration - [23 Jan]
Architosh to publish 'double-issue' ToshLetter in February - [19 Jan]
Mac CAD: VectorWorks user wins Miami Monument International Design Competition - [19 Jan]
Mac CAD: Free VectorWorks 12 Viewer Now Available - [4 Jan]
Tidbits: Mac CAD/3d/AEC news - PandaWare, SIGGRAPH and Quad Mac Rendering Support - [4 Jan]
Intel's new logo revealed - good enough for Apple's new computers? - [3 Jan]
2006: Intel Betting on Apple in Digital Home Convergence? - [30 Dec] Hot!
Apple Developers Ready for Intel - Possible New Macs at Macworld Expo - [30 Dec] Hot!
Apple Adds More Online Seminars for Architects - [29 Dec] Hot!
Mac CAD: First CAD Developer Announces Upcoming Support for Intel Macs with Current Product Version - [21 Dec]
Mac GIS: OpenOSX announces "Grass WorkFlow Pro" - [20 Dec]
Apple Seminar: Working with Autocad DWG on the Mac - [20 Dec] Hot!
Macworld Prediction: Apple to come out with new Pod Studio - [16 Dec] Hot!
Mac 3d: RenderCore's RenMan Client for Mac OS X in development - [16
Mac 3d: New photorealistic scenary rendering software for Mac OS X - Terragen 2 Technology Preview - [16
Mac 3d: Dosch 3D Ships Set Sail - [14 Dec]
CS Odessa updates ConceptDraw V for Mac OS X - [14 Dec]
AEC News: Web-based Project Management software for Mac OS X - Copper 2005 - [14
Mac 3d: What comes after NURBS? Modeling the Future - [13 Dec] Hot!
First Technical Drawing Program Readied for Upcoming Intel-based Macs - [8 Dec] Hot!
Mac 3d: Nemetschek N. A. releases free SketchUp plugin for VectorWorks - [6 Dec]
Mac CAD: VectorWorks 12 Training CDs Now Available - [5 Dec]
Mac CAD: ArchiCAD Seminar in Boston Area - [5
Apple's Global Architecture Resources Grow - [1 Dec] Hot!
Mac 3d: EVOQUE launches "solidThinking Live" - new web training program - [28 Nov]
Apple Sales this Holiday Quarter and Special Friday Event - [23 Nov]
Mac 3d: Adobe and Cinema 4D Breakfast Event in Sweden - [23
Mac CAD: VectorWorks Users win AIA-NYC and AIA-NYS Design Awards - [22 Nov]
Tidbits: CAD and 3d roundup - SOM and SketchUp, Alex, and MaxonForm - [21 Nov]
Mac CAD: HighDesign 1.6 released - dozens of improvements - [17 Nov]
Commentary: Virtualization from Intel in future Macs and the Art of Fast User Switching - [16 Nov]
Tidbits: Mac AEC News on the Web - ATI, ProjectWizards update and more... - [15 Nov]
ATI introduces world's fastest graphics card - [11 Nov]
Wrap-up: Mac CAD - Graphisoft Honored with Wall Street Journal Award and more... -
Technology Behind Apple's Rosetta Wins Wall Street Journal 2005 Technology Award -
Mac 3d: Alias Introduces 'Design MasterClasses' -
Mac 3d: Pixar debuts RenderMan for Maya - [9 Nov]
Tidbits: Apple patent shows company possibly preparing for OS War - [8 Nov]
Architosh Ships First Issue of ToshLetter™ - [4 Nov]
ArchiCAD Gets 'Sketchy' with new SketchUp Integration - [1 Nov]
Mac CAD: Nemetschek NA ships VectorWorks 12 - [1 Nov]
Apple Fixes Missing Graphics Card on e Store - [28 Oct]
Wrap-Up: Mac CAD/3D news on the Web - Cheetah, Adobe-UGS, ArchiCAD and more... -
Mac CAD: ArchiCAD 9 Seminar in Providence, Rhode Island - [26 Oct]
Mac 3D: Pixar to announce Third Quarter 2005 Earnings, November 8th -
New Power Mac G5 Quad Garners Industry Buzz - [21 Oct] Hot!
Quad Supercharges Rendering by 200 Plus Percent: a modo reaction -
New Nvidia Workstation Option, When it Matters -
The New Power Mac G5s - Initial Thoughts -
Mac CAD: True Workstation Graphics Finally Arrive on the Macintosh -
Mac CAD: Share Utility - How to share Ashlar-Vellum Files, both Old and New - [18 Oct]
Frank Lloyd Wright's Massaro House Presentation Available - Architect Talks up Working on Macintosh Platform - [17 Oct]
Mac CAD: Ashlar-Vellum translates 'Graphite' into Japanese -
Mac CAD: Nemetschek announces VectorWorks 12 Product Line - [13 Oct]
Mac CAD: Graphisoft Scores Firm Win in California - [7 Oct]
SketchUp News: @Last Software Previews New "Grizzly" at 3D Base Camp - [6 Oct] Hot!
Mac CAD: TouchCAD 3.5 Becomes "Touchable" At Last - [5 Oct]
High Impact: Autodesk to acquire Alias - what does it mean? - [5 Oct] Hot!
Exclusive Interview: Architosh Talks to Graphisoft US VP Don R. Henrich II - [4 Oct] Hot!
Special Series: Apple-Intel Transition to be Positive for CAD/CAID/AEC Developers and Their Users - [4
Architosh Show Reports Index - [4 Oct]
Architosh introduces ToshLetter™ a new industry newsletter focused on Mac CAD/3D industries - [30 Sep] Hot!
Mac 3D: e-frontier's new Shade 8 modeling and rendering program - [28 Sep]
Mac CAD: Ashlar-Vellum releases Graphite service pack 2 - [28
Mac 3D: Maxwell plugin for SketchUp on Mac - [27 Sep]
Mac 3D: Alias ships MotionBuilder 7 PLE - [27
Tidbits: Mac 3d and CAD news - SketchUp, Maxwell, EIAS, Softimage - [27
VectorWorks User Wins Venice Biennale's International Design Competition - [20 Sep]
New Mac Firm Management Software Tool for Architects and Engineers - PSA Scorecard - [16 Sep]
ForumTalk: Macintosh CAD Discussion - PowerCADD, BOA for Mac OS X Roadmap, Piranesi and more... - [16 Sep]
Macintosh World Gains New Engineering CAD Tool with IMSI TurboCAD 3D Mac - [14 Sep]
Mac 3d: T-Splines 1.0 plugin for Alias Maya now available -
Mac CAD/3D: SketchUp at Apple Expo, formZ News and MacroEnter Fall CAD Specials - [13 Sep]
CAD News: IntelliCAD 6.1 announced, IMSI TurboCAD 3D for Mac OS X listed on Academic Software Store - [9 Sep]
Mac 3D: Cheetah 3D 2.4 now available - [8 Sep]
Press Release: Architosh to launch new industry newsletter with focus on Macintosh CAD/3D professionals and software developers - [2 Sep]
Wrap-Up: Mac CAD/3D News on the Web - VectorWorks, Entourage Arts, CADtools, and more... - [2 Sep]
Mac CAD: Hot Door Adds CAD Power to Familiar Adobe Illustrator Application - [2
Mac 3D: Entourage Arts Announces New Landscape Collections, Tap Power of SketchUp 5 - [2 Sep]
Mac CAD: French Developers Push BOA Towards OS X Version, US Website Closes - [29 Aug] Hot!
Mac CAD: ArchiCAD Presentation (Live Webcast) on Frank Lloyd Wright 'Massaro' House - Modeled and Documented on the Macintosh - [26 Aug] Hot!
ForumTalk: Macintosh CAD Topics - Wind Modeling in 3D, Chinese Characters in VectorWorks and TurboCAD - [26
Mac CAD: Boston AIA VectorWorks User Meeting to Feature Nemetschek Tech Session - [19 Aug] Hot!
Mac CAD/3d: VersaCAD/SketchUp Bundle Available from Archway Systems - [19 Aug]
Open Design Alliance Philosophy Promotes Proper Ownership of CAD Datat to Users, Not Software Companies - [19
Mac CAD: TurboCAD Targets UK Market via new Mac OS X Product - [16 Aug]
Apple CAD: Apple Stores Targeting CAD Customers with more products - [16
Macintosh CAD Weekly Wrapup: Nemetschek VectorWorks Training and More... - [12 Aug] Hot!
MidWeek Update: Mac CAD and 3D News: Apple VAR Focuses on CAD Store, ArchiCAD Nabs Award - [10 Aug]
Mac 3d: SketchUp News - 3D Base Camp - [10
Graphisoft gets specific in satisfying customer's needs in ArchiCAD 9 Special Edition Library - [28 July]
Mac 3D: LightWork Design releases more accuracy in its range of GE Advanced Materials, Plastics -
Autodesk Clears its Deck for Huge Upgrade -
Pre-SIGGRAPH: "Kuriocity" by Luminetik Animation Studios to premier at SIGGRAPH - [25 July] Hot!
Gee...tiny pictures of documents themselves in lieu of icons, who would have thunk it possible with Windows Vista? - [25
OS Wars: New Windows Vista name announced, users cry Longhorn already five years behind - [25
Mac CAD: Apple grows market share, various indices show Apple gaining back biz customers in AEC - [20 July] Hot!
Wrap-up: Mac CAD/3d news on the Web - SketchUp 5, Vue 5 Infinite, Ashlar-Vellum and more.. - [15 July]
Mac CAD: Nemetschek updates VectorWorks to v11.5.1 -
Apple Earnings: FindProfit.com Examines Implications of Apple's Earnings Report -
SketchUp is Finally Elaborated Into SketchUp 5, New Training Tour Announced - [14 July] Hot!
Mac 3d: Ashlar Delays Release of the V7 Builds, Company Builds Much Anticipation -
Mac 3d: NewTek and E-On Unleash their priced Duo: Vue 5 Infinite & LightWave 3D -
[14 July] Hot!
Freshly released version 7.9 Creative Manager Pro Expands Borders - [13 July]
In Brief: Wentworth Institute of Technology gets "Vectorized" on the Macintosh - [12 July]
In Brief: Pixar to announce Second Quarter Earnings, August 4th, during SIGGRAPH week - [8 July]
Commentary: New dual-core Power Macs timed for Apple's Return to SIGGRAPH - [8 July]
Commentary: IBM announces new dual-core G5 - [8 July]
Wrap-up: Mac CAD/3d news on the web: VectorWorks prize, Maxwell, ArchiCAD and more - [8 July]
Mac CAD: Graphisoft adds 'industry-first' integrated organic modeling to Virtual Building technology -
Mac CAD: VectorWorks Design Competition Grand Prize Winner Announced -
Mac 3d: Maxwell is new photo-realistic rendering program for Mac OS X users - [7 July] Hot!
Home > Features > News